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Reading: How Movement is winning the pre-launch marketing game
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Mycryptopot > News > Crypto > Altcoins > How Movement is winning the pre-launch marketing game
Altcoins

How Movement is winning the pre-launch marketing game

March 14, 2025 3 Min Read
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How Movement is winning the pre-launch marketing game
mycryptopot

It is a phase from the 0xResearch e-newsletter. To learn full editions, subscribe.

Motion lastly launched its mainnet (beta) yesterday.

mycryptopot

It’s one other Ethereum L2 within the sea of L2s. Who cares?

I can consider not less than 5 the reason why Motion is standing out within the crowded discipline of layer-2 blockchains.

Quantity #1: Motion’s founders are Gen-Z-young and have raised some huge cash.

Quantity #2: Motion is overtly open about the truth that its “go-to-market” technique includes cozying up with DC policymakers to construct “political and enterprise relationships.”

mycryptopot

Motion co-founder Rushi Manche is publicly posting photos with Donald Trump Jr. and crypto czar David Sacks, and has in some way bought greater than two million MOVE to the Trump-affiliated World Liberty Monetary (WLFI) mission since January, which was valued at ~$1.9 million on the time.

All with out even a dwell mainnet.

Quantity #3: Motion’s tech has some novelty.

It’s the third blockchain mission, after Aptos and Sui, to leverage the Transfer Digital Machine from Meta’s deceased Diem mission as its execution setting. In contrast to Aptos and Sui, although, Motion is a L2 chain that settles on Ethereum, although it doesn’t essentially inherit Ethereum’s safety.

Quantity #4: Motion made the bizarre determination to airdrop its MOVE token again in December 2024, lengthy earlier than its mainnet was dwell. The token launched at a market cap valuation of $1.5 billion, and has held up reasonably effectively at $1.2 billion right now regardless of the latest market crash.

It is a placing departure from the norm. The well-worn playbook for many tasks is to dangle the lure of a token earlier than airdrop farmers to pump TVL numbers.

Berachain teased its token and mainnet for therefore lengthy {that a} “Q5 launch” grew to become a working joke. The Solana lending app MarginFi did the identical with its token in 2024, leading to backlash towards what was perceived as an airdrop that was by no means going to reach. MarginFi ultimately misplaced greater than 50% of its TVL.

Quantity #5: In a latest improvement, Motion is vying for a MOVE ETF after a public submitting with the SEC yesterday beneath the REX-Opsrey funds. Crypto VCs counsel that “the token is a product,” and Motion actually took that actually.

For a pre-launch mission, Motion has completed exceptionally effectively to face out.

How is Motion doing after sooner or later since launching? I understand it’s unfair to guage a mission sooner or later after mainnet launch, however let’s examine in on it anyway.

mycryptopot

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