DDC Enterprise Restricted, an e-commerce agency greatest often known as a number one Asian meals firm listed on the New York Inventory Alternate, has introduced a $100 million strategic partnership with web3 firm Animoca Manufacturers.
The businesses mentioned in an announcement that that they had signed a non-binding memorandum of understanding that can see DDC faucet right into a $100 million allocation to advance Animoca Manufacturers’s Bitcoin (BTC) technique. NYSE-listed DDC will assist develop and implement methods through which Animoca Manufacturers can optimize its yield from the Bitcoin property it holds.
The announcement comes a number of days after DDC revealed a significant funding plan focusing on Bitcoin, and its cope with Animoca Manufacturers will enhance this effort, the businesses famous in a press launch.
As a part of the collaboration, DDC is tapping Animoca Manufacturers co-founder Yat Siu to affix its Bitcoin Visionary Council. Yat will work with the entity to supply steerage and management aimed toward bolstering the web3 platform’s Bitcoin treasury.
“The addition of Yat Siu to our newly shaped Bitcoin Visionary Council brings distinctive business expertise and community worth that can strengthen our strategic route and assist information our treasury and Bitcoin ecosystem initiatives. Collectively, we’re dedicated to innovation, disciplined threat administration, and unlocking Bitcoin’s full potential as a contemporary treasury asset,” mentioned Ms. Norma Chu, chairwoman, founder and chief government officer of DDC.
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Bitcoin firms on the rise
DDC Enterprise has just lately adopted Bitcoin as a core reserve asset, and is eyeing the identical aggressive accumulation technique that has catapulted firms comparable to Metaplanet into one of many high company holders of BTC.
This comes because the variety of publicly traded firms including Bitcoin to their steadiness sheets swells. Many have drawn inspiration from Technique, previously MicroStrategy, a U.S.-based publicly traded agency that, as of June 30, 2025, held 597,325 BTC acquired for over $42 billion.
In line with knowledge monitoring company Bitcoin treasuries, public firms scooped up 131,000 bitcoins within the second quarter of 2025, representing an 18% enhance in Bitcoin held on steadiness sheets. Company Bitcoin holdings stood at over 847,000 BTC on the finish of the second quarter.
In the meantime, the market noticed an 8% rise in spot Bitcoin exchange-traded funds, or about 111,000 BTC, throughout the identical interval.
This institutional embrace has mixed with different catalysts to propel BTC value to document highs, with the bellwether digital asset breaking to above $118k.
Learn extra: DDC secures $528m for its company Bitcoin accumulation technique
