Chiliz has launched a World Cup marketing campaign that can take away as much as 10% of treasury-held Fan Tokens per match victory as collaborating nationwide groups progress by means of the event.
Based on a June 11 press launch shared with crypto.information, the brand new initiative, known as “Burn to Glory,” ties Fan Token provide reductions on to outcomes achieved by chosen nationwide soccer groups in the course of the upcoming FIFA World Cup.
This system covers Fan Tokens linked to Argentina ($ARG), Belgium ($BELG), Portugal ($POR), South Africa ($SAFA), and Scotland ($SFA). Beneath the mechanism, tokens held in treasury reserves will likely be completely destroyed after every event win, with burn charges rising as groups transfer deeper into the competitors.
𝐁𝐔𝐑𝐍 𝐓𝐎 𝐆𝐋𝐎𝐑𝐘 | WORLD EDITION 🌎🏆
Nationwide workforce @FanTokens™ are burning all through soccer’s greatest event.
Each victory triggers a burn.
The deeper the run, the larger the burn.Welcome to Burn To Glory: World Version.
🔗 https://t.co/JNXBXYCOWi pic.twitter.com/7fgE4TYIdF
— Chiliz – The Sports activities Blockchain (@Chiliz) June 11, 2026
On the opening stage of the event, every victory will set off a 1% burn from treasury reserves. Figures launched by Chiliz present the share rising to 2% within the Spherical of 32, 2.5% within the Spherical of 16, 5% within the quarter-finals, 7.5% within the semi-finals, and 10% for a victory within the ultimate.
As a result of the tokens are faraway from treasury holdings moderately than circulating provide, the corporate mentioned profitable groups would see their future token provide ceilings diminished whereas present holders retain their balances.
Efficiency-based token burns enter the World Cup
“Soccer followers dwell each consequence, each knockout match and each massive second. By means of Burn to Glory, these moments can now have a direct affect on the Fan Token financial system,” Chiliz CEO and founder Alexandre Dreyfus mentioned in an accompanying assertion.
Dreyfus added that the World Cup would be the first main worldwide event the place the corporate deploys blockchain-based provide mechanics tied on to sporting efficiency. He added that the marketing campaign demonstrates how Fan Tokens are evolving past fan engagement merchandise and may more and more mirror occasions going down on the pitch.
Data offered by Chiliz exhibits that every one burns will likely be executed by means of on-chain transactions from treasury reserves, permitting token removals to be publicly verified on the blockchain.
The corporate additionally mentioned that rising burn percentages all through the event may create extra curiosity round matches with bigger potential provide reductions. On the similar time, shrinking treasury reserves after victories would decrease the utmost future provide accessible to the market.
Growth follows current Fan Token initiatives
Past the burn marketing campaign, Chiliz famous that a number of worldwide Fan Tokens, together with $ARG, $POR, $SAFA, and $SFA, have just lately been expanded onto the Solana blockchain as a part of the agency’s omnichain technique.
The most recent announcement follows different current Fan Token initiatives from the corporate. Earlier this 12 months, Chiliz launched Champions League Remaining buying and selling competitions involving Paris Saint-Germain ($PSG) and Arsenal ($AFC) Fan Tokens throughout the Solana and Base networks.
Alongside these efforts, the corporate has continued public testing of Fan Token Play, a mint-and-burn framework designed to attach token provide dynamics with workforce efficiency.
Beneath the marketing campaign guidelines launched by Chiliz, solely official males’s first-team World Cup matches will qualify for token burns. Pleasant fixtures, exhibition video games, academy competitions, ladies’s matches, and pre-season occasions will stay exterior this system.



