Nansen, a blockchain analytics agency, has collaborated with Reown, an on-chain UX platform behind WalletConnect Community, to launch the 2025 State of Onchain UX report. Primarily based on nearly 1,000 behavioral knowledge and survey responses from lively crypto customers within the US and UK, the report explores how customers work together with wallets, apps, and blockchains.
1/ The onchain web is rising 🌐
We’re launching The State of Onchain UX 2025 – our most in-depth have a look at how individuals use wallets, apps, and chains
We analyzed 1K+ lively customers, with assist from @nansen_ai knowledge
What’s working, what’s damaged, and the place we go subsequent 👇 pic.twitter.com/5UAMKDGM9s
— Reown (@reown_) April 30, 2025
Nonetheless, though on-chain consumer expertise is enhancing, there are ongoing points with fragmentation throughout wallets and chains. Pockets utilization has grown, with 62% of customers managing two or extra wallets. Interoperability gaps are additionally a serious reason for this development, together with rising safety wants.
On the subject of utilizing their cellular wallets, customers nonetheless worth them, however they’re extra inclined in the direction of using {hardware} and exchange-based wallets. Apparently, 48% allocate completely different wallets for chains and 44% have further wallets to make sure safety.
Stablecoin Progress and Shifting Use Instances
The possession of stablecoin has elevated from 20% to 37% in a single 12 months, shifting utilization to extra dangerous sensible purposes like remitting and financial savings. Nonetheless, whereas this progress has taken place, 12% of customers listed funds as their major use case. Essentially the most popularly held asset remains to be Bitcoin, which 64 % of customers maintain of their portfolio.
It additional signifies a dissimilar conduct of customers and customers’ expectations. The truth that 54% imagine decentralized funds and social apps are the long run, but buying and selling remains to be main in exercise, suggests crypto stays worldwide as one thing not fairly abnormal. Nonetheless, builders are able to fill this hole and enhance usability and utility for all builders.
Safety and Interoperability Stay Key Priorities
As per the report revealed by Nansen and Reown, the spirits have improved barely, as 69% of customers reported feeling secure with crypto instruments, in distinction with 50.5% final 12 months. Nonetheless, 21% of customers are affected by phishing assaults, that means a necessity for protecting UX design. Moreover, most of those respondents deemed seamless cross-chain entry necessary, however 5% said that interoperability was unimportant.
Moreover, the report cites rising curiosity in AI pockets options, gasless transactions, and clever routing. Consumer calls for which have developed to cause them to need simplified, safe, and versatile on-chain experiences are mirrored in these options. Reown and Nansen stress the significance of upper onchain UXs to boost adoption by all customers and institutional segments.
