Try Inc. CEO Matt Cole mentioned his firm is buying Bitcoin at an aggressive tempo, telling Bloomberg that the agency is shopping for “hand over fist” as costs decline.
The assertion got here as Try disclosed its newest acquisition: 759 $BTC bought between June 15 and June 21 at a median value of $65,850 per coin, bringing the corporate’s whole treasury to 19,864 $BTC — the seventh-largest company Bitcoin place on the earth.
The corporate has constructed that place from zero in below a 12 months. In June alone, the corporate made three separate purchases — 759 $BTC, 73 $BTC at $63,646, and 32 $BTC at $63,900 — as Bitcoin costs fell. A further $185 million in Bitcoin was acquired throughout Might and late spring, together with 2,500 $BTC at a median of $74,092 and 1,109 $BTC at $76,989.
Earlier than becoming a member of Try, Cole managed a $70 billion portfolio at CalPERS and labored with the Federal Reserve and Treasury throughout quantitative easing. He has positioned the corporate across the thesis that Bitcoin ought to operate because the hurdle charge for all capital allocation choices — which means each funding the corporate makes is benchmarked in opposition to Bitcoin’s efficiency.
The corporate reported a Q1 2026 Bitcoin yield of over 15%.
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Public firm Try CEO Matt Cole tells Bloomberg, “Try has been shopping for Bitcoin hand over fist”
“We 4x our Bitcoin holdings working in a bear market and I sit up for seeing what we are able to do in a bull market”
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— Bitcoin Journal (@BitcoinMagazine) June 23, 2026
Try’s Semler Scientific Acquisition
In January 2026, Try accomplished the acquisition of Semler Scientific in an all-stock deal — the primary occasion of a publicly traded Bitcoin treasury firm buying one other publicly traded Bitcoin treasury firm. The transaction added 5,048 $BTC from Semler’s steadiness sheet to Try’s holdings, pushing the mixed entity previous Tesla and Trump Media within the rankings of company Bitcoin holders.
Following the shut, Try paid off Semler’s legacy debt and deployed an extra $29 million into Bitcoin. The corporate has indicated plans to monetize Semler’s working enterprise inside 12 months of the transaction.
Capital Applications and SATA
Try has introduced plans to boost as much as $4.2 billion in new capital — $2.1 billion by way of its Class A typical inventory (ASST) and $2.1 billion by way of SATA, its Variable Price Perpetual Most well-liked Inventory instrument. SATA is designed to present traders publicity to Bitcoin yield by way of a structured most well-liked fairness instrument.
At launch, the product absorbed an estimated 490 $BTC in a single day — a quantity that exceeded your entire world each day Bitcoin mining provide.
Try was the second public firm to launch a publicly traded perpetual most well-liked fairness instrument of this sort. The capital raised by way of each packages is meant to fund continued Bitcoin acquisitions.
With 19,864 $BTC on its steadiness sheet and $4.2 billion in potential buying energy, Try has positioned itself as one of many extra energetic institutional accumulators within the present market cycle.
This publish Try (ASST) CEO Says Firm Is Shopping for Bitcoin ‘Hand Over Fist’ as Treasury Hits 19,864 $BTC first appeared on Bitcoin Journal and is written by Micah Zimmerman.
