Caleb & Brown, an Australian crypto brokerage owned by the Swyftx Group, has entered the UK market, increasing its providers for rich traders past Australia and the US.
The enlargement comes a yr after the boutique digital asset brokerage was acquired by Swyftx in 2025 in a deal value greater than $100 million. The agency will goal high-net-worth shoppers within the UK.
Swyftx Group co-CEO Andrea Yuen mentioned the UK was an “untapped alternative” because it has decrease ranges of crypto adoption in comparison with different markets.
“In the event you evaluate the UK to areas just like the US, Asia and Australia, the extent of investing in Bitcoin and different different threat property is 4 and even 5 instances decrease. It’s a compelling development alternative,” she mentioned.
Chainalysis’ 2025 World Crypto Adoption Index ranks the UK eleventh behind Russia, the Philippines and Ukraine. Final yr, the Monetary Conduct Authority estimated 8% of individuals within the UK personal crypto; the determine was down from 2024, however the typical worth held by traders has elevated.
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“The nation is under-served by personal consumer choices in digital property. You’re speaking about one of many oldest and most subtle monetary facilities on this planet,” mentioned Yuen.
“The retail crypto trade mannequin can really feel somewhat jarring to some traders in that context. We expect there’s a important alternative to return in with a extra private service that gives tailor-made execution.”
