Funds airline easyJet’s founder, Stelios Haji-loannou, plans to launch a crypto buying and selling platform, easyBitcoin, this month. The brand new buying and selling platform was created via a licensing take care of the regulated cryptocurrency trade platform, Uphold.
Haji-lannou mentioned the initiative goals to mitigate excessive buying and selling commissions. He additionally goals to make shopping for and promoting Bitcoin fairer, extra clear, and extra economical. easyJet’s official believes that competitors can decrease buying and selling charges, arguing that it holds the crypto business again.
easyBitcoin permits customers to buy BTC and earn rewards on investments
🚨 JUST IN:
EasyGroup is launching EasyBitcoin this month, a recreation altering crypto buying and selling platform with ultra-low charges 💸🚀
Partnering with @UpholdInc, the trade beloved by the $XRP group, to make crypto lastly straightforward & accessible for everybody. 🌊#XRP #CryptoNews… pic.twitter.com/pfR5vxRj6U
— John Squire (@TheCryptoSquire) September 8, 2025
In response to a report by Bloomberg, easyBitcoin is supposed to permit customers to buy Bitcoin and earn rewards on their investments. Haji-lannou hopes the enterprise into the crypto business will enable the corporate to compete with crypto-native companies like Coinbase and Kraken, which have offered crypto-trading providers for years.
Haji-lannou’s plan to launch easyBitcoin provides to the flurry of manufacturers discovered below the easyGroup’s umbrella, which incorporates gyms, waste disposal firms, and low outlets. He additionally mentioned he plans to deliver digital asset buying and selling to the individuals.
“For too lengthy, investing in Bitcoin has felt like an unique membership, out of attain for most people with very excessive transaction prices.”
-Stelios Haji-laonnou, founding father of easyGroup.
CEO of Uphold, Simon McLoughlin, believes that easyBitcoin’s reward system is fitted to the massive variety of people who wish to bask in Bitcoin. In response to the report, easyBitcoin could have a 1% welcome bonus and a 4.5% annual proportion yield on USD balances.
The aviation mogul claimed that the initiative isn’t nearly expertise, however about monetary empowerment and making Bitcoin a sensible funding possibility for all. Haji-lannou mentioned his crypto enterprise got here at a time when the political panorama round digital property was altering, referencing U.S. President Donald Trump’s affect in making Bitcoin mainstream. He believes the present regulatory readability and governmental assist are at a degree that provides vital weight to his strategic choice.
easyGroup loses trademark infringement instances
Except for Haji-lannou’s new crypto enterprise via his funding automobile easyGroup, the chief has been in continued authorized battles over using the trademarked ‘straightforward.’ The group had beforehand accused Premier Inn of trademark infringement.
The Whitebread-owned price range resort has been utilizing the phrase ‘Relaxation straightforward’ since April 2021 in its promoting campaigns, social media pages, web sites, and in-hotel signage. easyGroup sued the resort for trademark infringement, claiming that it used a phrase that was detrimental to the distinctive character of the group’s emblems.
On September 1, a decide dominated in opposition to the London-based enterprise capital conglomerate and mentioned Premier Inn didn’t infringe the trademark with using the phrase ‘Relaxation straightforward’ in its branding. The Excessive Courtroom claimed that easyGroup didn’t have any exclusivity within the resort business for its ‘straightforward,’ which garners safety below trademark legislation.
The decide argued that regardless that the conglomerate had exclusivity in using the phrase ‘straightforward’ inside the resort area, Premier Inn used that phrase solely within the phrase ‘Relaxation straightforward,’ which dilutes the phrase ‘straightforward’ when used alone. He added that each phrases don’t imply the identical factor to him or the typical client, not to mention within the context wherein they had been getting used.
The Excessive Courtroom described the funding capital group as a frequent litigator within the safety of its emblems. Haji-loannou was not happy with the court docket’s ruling, claiming that its choice contained errors of legislation. He additionally vowed to attraction the judgment.
easyJet additionally misplaced a copyright infringement case in opposition to fundraising platform easyfundraising. The case, which started in February 2022, was dominated in easyfundraising’s favor final 12 months. The court docket dominated that there was no infringement of easyJet’s emblems.
Haji-loannou’s conglomerate appealed the judgment, and the Courtroom of Attraction mentioned final month that the attraction had failed in relation to infringement however succeeded in respect to revocation. easyfundraising ‘s chief govt, James Moir, mentioned the case took up many months of the corporate’s administration and enterprise time that might have been spent on its core enterprise of serving to charities and good causes.
