Swiss blockchain agency The Hashgraph Group has launched BrandBoost on Hedera, introducing tokenized loyalty rewards and real-time buyer engagement instruments for enterprises.
In response to an announcement shared with crypto.information, the brand new software-as-a-service platform targets enterprises seeking to transfer past conventional loyalty programs constructed round static factors and membership playing cards.
The corporate mentioned BrandBoost combines gamification instruments, tokenized incentives, digital collectibles, and AI-driven client analytics to create what it described as a extra interactive loyalty expertise.
At a time when manufacturers are competing for repeat client consideration throughout on-line platforms, retail shops, sports activities venues, leisure occasions, and linked units, The Hashgraph Group mentioned companies more and more want programs that may reply to buyer behaviour immediately as an alternative of counting on delayed reward mechanisms after purchases are accomplished.
Knowledge cited by the corporate from Deloitte’s 2025 buyer loyalty analysis confirmed that 72% of customers mentioned loyalty packages make them extra prone to spend with most popular manufacturers, whereas 56% mentioned such packages enhance how a lot they spend.
Deloitte’s analysis additionally discovered that solely 51% of respondents actively have interaction with multiple loyalty program, a determine The Hashgraph Group used to spotlight competitors amongst manufacturers for sustained buyer engagement.
THG expands Hedera enterprise merchandise
Constructed on Hedera’s distributed ledger infrastructure, BrandBoost integrates THG’s AssetGuard pockets system and its IDTrust self-sovereign id platform to help what the corporate described as safe and verifiable client interactions.
By an built-in token studio, companies can create branded loyalty tokens that customers can earn, redeem, commerce, or spend by self-custody wallets.
Stefan Deiss, co-founder and chief govt officer of The Hashgraph Group, mentioned loyalty packages are transferring towards reside digital engagement programs quite than conventional points-based buildings.
“Loyalty packages are now not nearly factors and rewards, however about creating reside engagement ecosystems the place customers work together with manufacturers in ways in which really feel instant, related, and personalised,” Deiss mentioned within the announcement.
“With BrandBoost, we’re enabling companies to work together and transact with customers in real-time, whereas unlocking new monetisation and income fashions by loyalty gamification fashions.”
The rollout provides to The Hashgraph Group’s rising portfolio of enterprise-focused Hedera merchandise.
Accenture has joined the @Hedera Council, reinforcing enterprise demand for trusted digital infrastructure that strengthens and secures agentic AI at scale.
At @HashgraphGroup, we see this as an excellent addition, exhibiting additional validation of Hedera as the muse for the… pic.twitter.com/2Vz7kDWwTT
— The Hashgraph Group (@hashgraphgroup) Might 8, 2026
Again in September 2025, the corporate launched TransAct, a managed transaction gateway that allowed enterprises and authorities establishments to execute Hedera transactions with out straight holding HBAR or managing crypto wallets.
On the time, Deiss mentioned TransAct was designed to take away operational and compliance limitations that had slowed enterprise blockchain adoption by abstracting pockets administration, gasoline charges, and crypto accounting necessities behind a conventional invoicing construction.
Individually, The Hashgraph Group additionally participated in Switzerland’s municipal blockchain biodiversity voucher initiative launched earlier this 12 months in Muri bei Bern. The undertaking launched tokenized biodiversity reward vouchers on Hedera that residents may redeem for Swiss francs at native companies after taking part in environmental conservation work.
Inside the BrandBoost launch, The Hashgraph Group mentioned the platform could be deployed throughout sectors together with sports activities, media, leisure, and telecommunications, the place corporations are searching for instruments to cut back subscriber churn and enhance viewers participation by tokenized incentives and real-time engagement programs.
Truesense partnership provides location verification layer
Alongside the platform launch, THG introduced a strategic collaboration with Truesense to combine ultra-wideband, or UWB, know-how into BrandBoost. In response to the corporate, the mixing permits manufacturers to confirm bodily attendance and consumer location with centimetre-level accuracy throughout occasions and gamified campaigns.
Armando Caltabiano, co-founder and chief govt officer of Truesense, mentioned the partnership would help new monetization programs tied to client participation whereas additionally serving to scale back fraud and account-sharing abuse.
The 2 corporations mentioned they lately accomplished a proof-of-concept deployment with a Latin American satellite tv for pc tv supplier, the place BrandBoost was examined alongside UWB-enabled USB-TV dongles developed by Truesense to help viewers engagement and content material monetization.
