CouponFollow web site launched its new research known as “Millennial Purchasing Habits.” The research relies on a survey during which over 1,185 Individuals between the ages of 29 and 44 shared their purchasing habits with researchers. The report has a cryptocurrency part. As an illustration, it reveals that 53% of the U.S. millennials (45% of ladies and 66% of males) now personal crypto. What are different insights?
The survey was held in February 2025. 60% of respondents have been ladies, the remainder have been males. The research compares the gathered information with respective information from 2022 and 2019 to point developments and shifts within the purchasing habits of millennials. It’s value noting that CouponFollow doesn’t evaluate the 2025 information on crypto use to any respective information from the previous.
What does the report reveal?
In line with “Millennial Purchasing Habits: Development Report 2025,” AI and cryptocurrencies are more and more in use amongst millennials. Whereas AI is used for help in on-line purchasing, cryptocurrencies are used each as a way of fee and as a financial savings forex or funding. Almost the identical share of millennials are utilizing AI for purchasing (54%) and cryptocurrencies (53%).
53% of surveyed millennials personal digital cash, whereas 7% haven’t even heard about crypto. The remainder (39%) are conscious of the existence of cryptocurrencies however don’t personal any. Over 55% of millennials beneath 40 are crypto house owners. Solely 45% of millennials between the ages of 39 and 44 personal crypto, whereas almost each tenth of them doesn’t know what cryptocurrency is.
Gender-wise, male millennials are usually extra lively in crypto. 66% of male respondents and solely 45% of feminine respondents personal crypto. 30% of males are conscious of crypto however don’t personal any. For girls, this quantity is 45%. As for women and men completely unaware of cryptocurrencies, the numbers are 4% and 10% respectively.
Learn extra: Gender imbalance and wage hole within the crypto sector
One other attention-grabbing discovering is the way in which millennials spend crypto. 8% of all surveyed millennials (together with those that don’t personal crypto or are even unaware of its existence) use crypto as a way of fee “at any time when potential.” Contemplating that solely 53% of millennials personal crypto, because of this round 15% of crypto house owners aged 29-44 use crypto as a fee technique at any time when potential.
Round 20% of millennials proudly owning crypto by no means use it for purchasing (11% of all respondents). Almost two-thirds (64%) of millennial crypto house owners use crypto to pay for items and providers infrequently.
As for the acquisition quantity made through crypto, the research reveals that 62% of millennial crypto house owners made between one and 5 retail purchases through crypto inside 12 months. Solely 4% of crypto house owners revamped 10 purchases with crypto final 12 months. Because the report signifies, 42% of all respondents admitted to buying one thing, paying in crypto. On the identical time, one in 5 American millennials revamped six purchases final 12 months, indicating the rising crypto adoption price.
Aside from crypto
Aside from findings on the way in which millennials work together with crypto as retail consumers, the report signifies numerous curious info and statistics. As an illustration, it means that reductions beginning at 20% could also be motive for over half of millennials to vary the model. Greater than that, millennials more and more (if in comparison with a 2022 research) choose free transport, free trials, and items as a type of low cost.
One other attention-grabbing discovering is that in 2025, millennials browse and purchase items in-store extra usually than in 2022 and 2019. Nevertheless, on-line purchasing remains to be main for this era. The usage of computer systems for on-line purchasing is declining. As for shopping items on Amazon, millennials more and more select items primarily based on Amazon’s suggestions and prime search outcomes. Lastly, the report reveals that ladies depend on TikTok extra usually than males whereas searching for purchasing suggestions.
Millennials in crypto, in response to different stories
To date, millennials have been the essential era for crypto adoption. In line with a survey performed by Bankrate again in 2021, millennials are the primary driving power of crypto adoption, as they’re extra assured in investing in crypto than common Individuals of different ages. On prime of that, many cryptocurrency entrepreneurs and groundbreaking builders are coming from Gen Y. The Statista report confirms that millennials are by far probably the most cryptocurrency-integrated era up to now. Statista’s findings are primarily based on the information gathered from a number of nations in North and South America and Europe.
A research performed by CryptoQuant earlier in 2025 factors to a distinct age group because the core group of crypto customers and inventors. As an alternative of laying emphasis on millennials, CryptoQuant reveals that the core age group for crypto adoption is the folks aged 25–34 years, the youngest millennials, and the oldest members of Gen Z. They make up 35% of all crypto traders and customers.
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