Late final month, Apple (AAPL) briefly overtook Nvidia (NVDA) to develop into essentially the most worthwhile firm on the planet. Nevertheless, the upswing didn’t final as the corporate quickly fell again to the third place. Apple inventory value, nevertheless, has seen some beneficial properties not too long ago, closing 1.96% (5.96 factors) increased on Tuesday, August 4, 2026. AAPL’s value gained an extra 0.69% (2.12) factors within the pre-market hours. Regardless of the rally, Phillip Securities has decreased Apple’s inventory value goal to $290, whereas signaling a “promote” signal. Let’s focus on why.
Why Has Phillip Securities Decreased Apple’s Inventory Worth Goal?
One main cause behind the revised inventory goal for Apple is the rising reminiscence chip costs amid provide scarcity. The AI growth has redirected a big chunk of reminiscence chips away from shopper electronics and into AI computation. The transfer has led to a number of firms elevating costs of their gadgets. Apple gross sales is projected to take a success as a result of growth.
One more reason for the inventory value downgrade might be the uncertainties round Apple Intelligence. There isn’t any clear proof that Apple Intelligence options are meaningfully pushing folks to improve their merchandise. The emphasis on AI could also be working its course. Customers will not be hyped round AI options on their telephones, tablets, and laptops. An analogous sentiment was seen with Microsoft’s Copilot program. Elevated AI spending from varied firms has additionally been met with some criticism. Many consider that the transfer will not be sustainable.
The present market appears to be dominated with AI-based tech shares. Whereas Apple (AAPL) stays one of the worthwhile firms on the planet, the corporate might face points from the broader market sentiment. There may be numerous discuss a possible AI bubble which can additionally impression buyers.




