Former Ripple Chief Expertise Officer and present CTO Emeritus David Schwartz sarcastically commented on the corporate’s new sponsorship cope with the College of Kansas athletics division and the Kansas Jayhawks.
Ripple CEO Brad Garlinghouse beforehand introduced that the $XRP brand would seem on the groups’ uniforms, marking the primary such integration within the historical past of US faculty sports activities.
What a tremendous coincidence!
— David ‘JoelKatz’ Schwartz (@JoelKatz) July 9, 2026
In response to sports activities insiders, like Ben Portnoy, the most important five-year contract is valued at roughly $30 million. Schwartz’s publish was an apparent inside joke as Ripple’s multimillion-dollar advertising finances predictably went precisely the place the CEO’s private loyalties pointed.
Schwartz entered the feedback and replied briefly: “What a tremendous coincidence!” The previous CTO’s response factors to a widely known background, as Garlinghouse not solely graduated from the college however has additionally served as one in all its key donors for years.
What is going on with the $XRP worth?
Whereas the model expands into the sports activities sector, $XRP is approaching a vital turning level on the worth chart. The token is buying and selling round $1.096 and forming a bear flag on the hourly chart.
Two situations are at the moment related:
- Bearish situation: A break under the $1.07–$1.08 help zone would activate the sample and ship the worth towards $1.04, the place a big quantity of restrict purchase orders is concentrated. A cascade of stop-loss orders from lengthy positions might briefly push $XRP under this stage.
- Bullish situation: A transfer above the $1.096 resistance stage and consolidation above the psychological barrier at $1.10 would invalidate the bearish formation, opening the way in which towards the $1.14–$1.20 targets.
Regardless of the native technical strain, opening brief positions carries elevated danger. Historic information exhibits that July has historically been a robust month for $XRP, and the token’s return because the starting of the month at the moment stands at roughly 7%.
This matches the historic median and is shifting towards July’s common return of 9.92%. With summer season liquidity remaining low, an try by sellers to push the worth under $1.04 might finish in a false breakdown adopted by a speedy rebound.
Whereas Ripple’s advertising division spends $30 million stitching logos onto jerseys, $XRP‘s short-term destiny might be determined not in sports activities arenas however throughout the slim $1.07–$1.10 worth vary.
