Prime Win Worldwide, listed on Nasdaq as SORA, has secured $10 million from a gaggle of buyers led by WiseLink. This marks the primary time a Taiwanese public firm has invested in a Bitcoin treasury-focused agency.
In keeping with the businesses, the deal was executed via a three-year convertible word and is a part of WiseLink’s “Bitcoin + Cross-Border Finance” initiative.
The Hong Kong-based Prime Win, historically engaged within the buying and selling, distribution, and retail of luxurious watches, started shifting towards digital property in Could 2025 via a partnership with Sora Ventures.
The corporate’s technique consists of holding Bitcoin on its steadiness sheet and investing in different publicly listed corporations with comparable treasury fashions. That pivot adopted its April 2025 public itemizing and ticker change from TOPW to SORA.
WiseLink, traded on the Taiwan Inventory Alternate beneath 8932, operates fintech providers in India and develops SaaS options, sustaining a long-term partnership with smartphone maker OPPO.
The corporate’s funding in Prime Win establishes a strategic capital and expertise collaboration geared toward integrating Bitcoin treasury administration with cross-border monetary operations. Prime Win acknowledged it can use the funds primarily to accumulate Bitcoin, with potential allocations towards listed corporations pursuing Bitcoin treasury methods, and for working capital.
Prime Win’s earlier strikes included buying stakes in HK Asia Holdings and Metaplanet, the latter holding roughly 7,800 BTC valued at about 800 million {dollars}. Metaplanet’s shares have gained over 3,600% previously yr, and HK Asia Holdings delivered a fifteenfold enhance in share worth after adopting a Bitcoin treasury method.
These investments align with Sora Ventures’ aim of deploying a $150 million fund to again at the very least ten public corporations with Bitcoin holdings by the top of 2025.
Jason Fang, co-founder of Sora Ventures, was appointed chairman and co-chief government of Prime Win in late Could, a management change supposed to drive the corporate’s blockchain and digital asset technique. The corporate plans regional growth in markets together with Thailand, Taiwan, and South Korea, aiming to scale its Bitcoin-centric capital allocation mannequin.
The convertible word financing with WiseLink provides a cross-border aspect to the technique, linking Taiwan’s public markets to Hong Kong’s listed digital asset initiatives. Whereas the word’s particular phrases, together with conversion value and maturity particulars, haven’t been disclosed, the construction positions each corporations to align long-term capital deployment with their acknowledged Bitcoin treasury objectives.
The deal expands Prime Win’s capability to execute its treasury allocation plans whereas exposing WiseLink to a hybrid retail and digital asset platform.
Prime Win emphasised that it doesn’t intend to function as an funding firm beneath U.S. securities legislation, and that each one actions will adjust to relevant regulatory necessities.
The transaction, which closed earlier than the August 15 announcement, represents one other step within the firm’s transition from a standard luxurious items enterprise to an entity balancing bodily retail operations with Bitcoin-focused capital methods.
[Disclosure: Sora Ventures is an investor in CryptoSlate.]
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